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ATHENA 2.0 is the single destination for all manual analytics workflows — built for Amazon Ads Account Managers.

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Analytics Tools 4 tools available

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Search Ads

Bulk Sheet Analyzer

Live

Upload your Amazon Ads bulk sheet and get a full campaign health breakdown instantly — impressions, clicks, spend, ACOS, CVR, keyword performance, ASIN quadrants, placement data and more. Covers all enabled campaigns automatically.

📈 Campaign Performance 🔑 Keyword Analysis 📦 ASIN Quadrants 📍 Placement Insights 🎯 Targeting Summary 📋 Search Term Report 🚫 Negative Keywords

Input: Bulk Sheet .xlsx

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Search Ads

WoW Analyzer

Live

Compare Week-over-Week performance across two periods. Upload last week vs this week to get automated delta tables, trend insights, and per-brand breakdowns with AI-powered observations and action items.

📊 WoW Performance Δ 🏷️ Brand-Level Breakdown 📉 Spend & ROAS Trends 💌 Email Distribution 🤖 AI Observations 📄 PDF Export

Input: Week 1 .xlsx Week 2 .xlsx

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DSP

Impact Analyzer

Live

Measure the full impact of DSP on Search Ads. Analyzes Pre vs Post DSP activation, path-to-conversion journeys, NTB (New-to-Brand) uplift, and cross-channel attribution — all in one interactive dashboard.

⚖️ Pre vs Post DSP 🛣️ Path to Conversion 🅾 NTB Analysis 📡 DSP Campaign Health 🔗 Cross-Channel Impact 📊 Overview Dashboard

Input: Pre/Post CSV Path to Conv CSV DSP .xlsx

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DSP

WBR Report

Live

Automated Weekly Business Review for DSP UAM. Tracks MOC/EOC campaign delivery status, optimization actions by brand, and weekly slot utilization — with interactive charts and team-level email distribution.

📡 MOC/EOC Status 🏢 POD-wise Delivery ⚙️ Optimization Tracking 🥑 Visual Charts 💌 Team Email Report 📊 Brand Details Table

Input: AMAvaialbe Slot .xlsx

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